Creating a dinosaur-sized impact

Designing the REAL FX® brand and launching the new flagship toy in the Jurassic World franchise.

We worked with WOW! Stuff and Universal Studios to bring the REAL FX® brand to life. After devising a marketing strategy, we produced exciting content and packaging, and created the promotional video for Baby Blue. This incredible animatronic dinosaur was a Toy of the Year 2022 finalist.